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A content writer creates content for webpages. Their job is to communicate complex ideas in a way that helps people get easy-to-digest, comprehensive answers to their questions.
Search engines reward the people that product great content by placing their pages in their search results – generating “organic traffic”.
The cost to hire a content writer can vary dramatically based on your content needs. A quick 500 word blog post about a simple topic will cost a lot less than an in-depth 5,000 word landing page about a complex subject.
The best thing you can do is reach out to a skilled content writer and request a quote. Expect to be asked a few questions about your specific needs before they offer a rate.
I know that isn’t the answer you’re looking for, so let me offer this as a guideline: Highly-skilled content writers aim to earn around $50 per hour. So, if you add up the estimated research time, drafting and revision required, you’ll have a pretty good idea of the cost for your project.
Gig working platforms are great for connecting qualified candidates with work, but there’s one problem. They charge fees that increase the costs for everyone involved. And their escrow policies can mean that your content writer isn’t paid for weeks after the successful delivery of your article.
You’ll get the best price and most responsive experience by dealing directly with a skilled content writer. Long-term working relationships shouldn’t be held back by the rules and bureaucracy of a large gig economy platform.
Google LOVES rewarding websites that regularly produce high-quality content with organic traffic. At a minimum, I recommend publishing one blog post per week.
You should also take time to review how Google is ranking the pages on your site for different search terms. I personally use SEMRush to keep an eye on things. If I start ranking for a new keyword, I dive in and update my content to do an even better job of answering people’s questions about those topics – ensuring I stay high in the search engine rankings.
Yes, many content writers will perform in-depth research on your behalf, but you should expect to compensate them for the additional time required to gather this information.
If you want to minimize the cost to have your content produced, you should develop an outline of what you want to communicate – including citable resources to supplement the content you’re going to publish.